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Our Story

Inspired by nature and our travels around the world, we are on a mission to bring Earth's goodness to you. When we make conscious choices we feel more fulfilled. Living our life with a purpose makes us who we are. We consciously curate authentic, ethical and sustainable brands and bring the choicest selections to you. Our focus is on honest and pure ingredients which are plant-based, organic and cruelty-free. 

We believe in supporting local communities, farmers and artisans who make it possible for us to live a healthy life. The ingredients are sourced from some of the most remote parts of the world, from the depths of the Himalayas to the islands of Indonesia. We believe in eco-friendly and sustainable farming practices which are in harmony with the local ecosystems. We are in gratitude for the relentless work they do and we promise to support them in any way we can.

We are building a community of change makers and welcome you to become a part of our little tribe to inspire a small change in our beautiful planet. We love to champion the cause of emerging brands and local communities and highlight their stories. We would love to hear from you if you have any feedback or suggestions or would like to work with us. Write to us at hello@soul.earth.

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We donate 1% of each order for the planet 

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We plant a tree for each member who shops with us

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We support independent creators who are making a difference